Amnéville Zoo (France)

We have been helping the Amnéville Zoo with its communication in Germany and France since the start of 2022 and continually manage its German-language press relations in both countries. Using year-round topic planning, we have been able to reach numerous publications in the German and Luxembourgish media, including reports in print media such as “Luxemburger Wort”, “Luxemburger Tageblatt”, “Saarbrücker Zeitung”, “Saarländischer Wochenspiegel”, and “Rheinpfalz”, TV reports, radio reports on Saarländischer Rundfunk, and online articles on and There were also prize drawings in cooperation with Saarländischer Rundfunk, CityRadio Saarland, Saarländischer Wochenspiegel, and Mittelbadische Presse in Offenburg, Germany.

Greater awareness of Amnéville Zoo in Southwestern Germany and Luxembourg; increase in visitor numbers from neighboring countries through targeted communication and press relations in the border region


  • Consultation on communication in Germany and Luxembourg
  • Year-round support for German-language press relations; development of suitable press topics; creation of a PR topic plan and schedule for 2022
  • Composition of a distribution list for Germany and Luxembourg
  • Editing and distribution of German press releases
  • Invitation of journalists to press conferences and press events
  • Regular reporting; creation of a quantitative and qualitative press review
  • Development and execution of prize-drawing ideas and promotions
  • Proposals for appropriate media and institutional partners in the Germany and Luxembourg area; initiation of contact and partnerships
  • Initiation of contact with schools in the German-speaking area; continued development and communication of the zoo’s educational offering for German-speaking audiences
  • Consultation on networking through clubs and associations; tourism marketing through conventions and partnerships; media planning


  • Amnéville Zoo as a concept and its offering to German-speaking audiences
  • The zoo's dedication to breeding and releasing endangered species into the wild
  • Seasonal offers and events; birthing of baby animals
  • Prize drawings and special promotions
  • Educational workshops for kindergarten groups and school classes at the zoo
  • Cooperation of the zoo with partners such as the French-German Youth Office (DFJW/OFAJ)
  • Offering of the zoo as an event location and meeting place for companies and associations