gebana is a pioneering Swiss fair-trade company out of Zurich. What began in the 1970s with the banana women and fair-trade bananas (the name “gebana” is derived from the German “gerechte Bananen”) is now a company with around 700 employees worldwide, 96 percent of whom live in countries south of the equator. gebana's vision is fair and sustainable global trade. www.gebana.com

In 2022, we provided gebana with basic consulting with regard to communication in France, and planned and executed an initial media campaign in the spring of that year. From the assessment of this pilot campaign, we worked with the client to conceive and execute two media campaigns for the fall of 2022.