Engagement

2011

Goal

Raising of the profile of the Saarland State Theater; attracting of visitors through media reports in neighboring France and Luxembourg

Services

• Consultation, PR planning
• Compilation of tailored media contact lists for France and Luxembourg
• Drafting and distribution of French press releases
• Follow-up calls with relevant media and journalists
• Arrangement of interviews and shooting dates
• Media consultation for France and Luxembourg
• Ad buy in Germany

Result and Value for Client

Regular media reports on premieres and events at the Saarland State Theater in French and Luxembourgish media, ad buys in the seasonal program as well as in event programs