Engagement

2019

Goals

Raising of the profile of ProTandem and its programs in Germany and France; positive image with students, partners, politicians, and administrators as well as with the general public; continued increase in demand among German and French students

Services

• Franco-German communication consultation, PR planning
• Compilation of tailored media contact lists for Germany and France
• Drafting and distribution of German and French press releases
• Follow-up calls with relevant media and journalists
• Assistance with the editing of Franco-German newsletters, incl. final correction and testing
• Editing of Franco-German news texts for the website

Result and Value for Client

Media reports in Germany and France, attractive Franco-German newsletter with various topics and formats for visibility and positive image in both countries