Amnéville Zoo
PRDigitalMedia
Engagement
2022
Goal
raising of the zoo’s profile in neighboring Germany (Saarland and Rhineland-Palatinate) and in Luxembourg;
increase in visitors from Germany and Luxembourg
Services
- Consultation, topic development, PR planning
- Compilation of tailored media contact lists for Germany and Luxembourg
- Drafting and distribution of German press releases
- Follow-up calls with relevant media and journalists, arrangement of interviews and shooting dates
- Development of collaborations with influencers
- Consultation on advancement of educational concept
- Arrangement of giveaways
- Conceptualization and realization of direct marketing
- Development of media collaborations, such as with radio stations
Result and Value for Client
Between 40 and 80 mentions of Amnéville Zoo per year in media in Germany and Luxembourg.
Raising of the zoo’s profile in neighboring Germany and Luxembourg as well as 64% increase in visitors from Germany within the last 3 years.
Testimonial
“The strategy of Franco-German communication paid off for us. In May of 2025, the number of zoo guests from Germany and Luxembourg reached 41%, and German visitors were right at the top at 25%—that is a 64% increase within the last 3 years!
What are the key factors for our success?
✔️ A comprehensive German-language offering (informational material, website, zoo signage, German-speaking staff and tours, and educational workshops in German.
✔️ A first-rate press agency. Thank you, abc context media consulting!”
— Zoo Director Albane Pillaire
