Amnéville Zoo
PRDigitalMedia
Start
2022
Goal
raising of the zoo’s profile in neighboring Germany (Saarland and Rhineland-Palatinate) and in Luxembourg;
increase in visitors from Germany and Luxembourg
Duties
- Consultation, topic development, PR planning
- Compilation of tailored media contact lists for Germany and Luxembourg
- Drafting and distribution of German press releases
- Follow-up calls with relevant media and journalists, arrangement of interviews and shooting dates
- Development of collaborations with influencers
- Consultation on advancement of educational concept
- Arrangement of giveaways
- Conceptualization and realization of direct marketing
- Development of media collaborations, such as with radio stations
Result and Added Value for Client:
Between 40 and 80 mentions of Amnéville Zoo per year in media in Germany and Luxembourg.
Raising of the zoo’s profile in neighboring Germany and Luxembourg as well as 64% increase in visitors from Germany within the last 3 years.
Client Statement
“The strategy of Franco-German communication paid off for us. In May of 2025, the number of zoo guests from Germany and Luxembourg reached 41%, and German visitors were right at the top at 25%—that is a 64% increase within the last 3 years!
What are the key factors for our success?
✔️ A comprehensive German-language offering (informational material, website, zoo signage, German-speaking staff and tours, and educational workshops in German.
✔️ A first-rate press agency. Thank you, abc context media consulting!”
— Zoo Director Albane Pillaire
