Start:

2022

Goal:

raising of the brand profile of the German health specialist “Stimulus” and of the umbrella brand profile of the parent company “TELUS Health” in Germany.

Duties: 

• Consultation, PR planning
• Compilation of tailored media contact lists for Germany
• Drafting and distribution of German press releases
• Follow-up calls with relevant media and journalists
• Invitation of German journalists to HR trade events by Stimulus in Germany
• Arrangement of interviews with guest spots by Stimulus experts in leading German HR trade media (print, online, podcasts)

Result and Added Value for Client:

Extensive media reports about Stimulus/TELUS Health in business and daily press as well as in leading German HR trade press (print, online, podcasts)