Start:

2017

Goal:

positive image of outlet mall in neighboring Germany and visibility in relevant media; maintenance of high number of German visitors at approx. 40%.

Duties:

• Consultation, PR planning
• Compilation of tailored media contact lists for Germany
• Drafting and distribution of German press releases
• Follow-up calls with relevant media and journalists, arrangement of interviews and shooting dates, incl. translation
• Invitation of German journalists to press events and accompaniment on site
• Staging of collaborations with German charitable and cultural institutions and stakeholders

Result and Added Value for Client:

Extensive media reporting and interviews about the Alsatian outlet mall in German media, positive perception thanks to activities and collaborations in the areas of culture, sustainability and social engagement, German visitor numbers maintained at approx. 40%.