Museum Frieder Burda
PR
Engagement
2025
Goal
inviting of French art and cultural publications to the exhibit “Impressionism in Germany: Max Liebermann and His Time” at the Frieder Burda Museum in Baden-Baden (10/03/2025–02/10/2026)
Services
- Consultation, PR planning
- Compilation of tailored media contact lists for France with emphasis on Paris trade media
- Drafting and distribution of a press invitation in French
- Drafting and distribution of a French press release
- Follow-up calls with relevant media and journalists, arrangement of interviews and travel to the press conference
- Accompaniment of French journalists at the press conference at the Frieder Burda Museum on 10/03/2025
Result and Value for Client
Attendance of three Paris trade journalists at the press conference, numerous media reports on the exhibit in French trade media
Testimonial
“The Frieder Burda Museum is grateful for the outstanding teamwork with abc context media consulting. The agency assisted with our media relations in France with impressive engagement and excellent networking capability. Coordination and execution were a breeze—we can only recommend them.”
— Daniel Zamani, Artistic Director of the Frieder Burda Museum
