Messe Karlsruhe
PRMedia
Start:
2015
Goal:
raising of the profile of the “NUFAM” commercial vehicle fair in Karlsruhe with French trade experts; visibility in French logistics and commercial vehicle trade press; long-term increase in number of German exhibitors and visitors.
Duties:
- Consultation, PR planning, media planning
- Compilation of tailored media contact lists for France
- Drafting and distribution of French press releases
- Follow-up calls with relevant media and journalists
- Invitation of French trade press to fair and accompaniment on site
- Conceptualization and realization of a media campaign (print and online) and collaboration with trade media in France
Result and Added Value for Client:
Visibility of NUFAM 2025 in French trade media through advertisement and banner spots as well as editorial media reports; first-time visit by trade journalists from France to the trade fair, groundwork laid for long-term cooperation
Client Statement
“We were 100% satisfied with the teamwork on NUFAM 2025. Many agencies make a lot of promises that they cannot keep. The exact opposite was the case here: The team at abc context really did a lot for us in terms of media success in just the first year:
We had extensive editorial mentions in the top French trade media, media cooperation in France was broadened, more trade journalists from France came to Karlsruhe just for our key formats, and the Franco-German VIP tour went off without a hitch thanks to the interpreter provided.”
— Project Head Jochen Bortfeld
