Franco-German Youth Office (FGYO)
PRDigital
Start
2023
Goal
positive visibility of FGYO flagship projects in relevant media in Germany and France, such as in celebration of “60 years of FGYO” in July 2023 and “Celebration of Democracy” with state visit by French president Macron to German president Steinmeier in Berlin in May 2024
Duties
- Consultation, topic development, PR planning
- Compilation of tailored media contact lists for Germany and France
- Drafting and distribution of Franco-German press kits and press releases
- Follow-up calls with relevant media and journalists, arrangement of interviews and shooting dates
- Accompaniment of German and French journalists during FGYO ceremony and French state visit on location in Berlin
- Collection and compilation of mentions
Result and Added Value for Client:
Over 30 mentions in relevant media (print, online, radio and TV) in Germany and France, including on ARTE, Deutschlandfunk, WDR, BR, SR; Phoenix, Spiegel, Tagesspiegel, BNN, Le Figaro, Euradio, BFM TV, DNA, La Dépêche, La Semaine, L’Alsace.
Client Statement
“Thank you for the excellent collaboration, especially for “60 years of FGYO” and the state visit of President Macron in Berlin. It was close, often under pressure, but we always have a lot of fun with the abc context team. Your professionalism, creativity and mutual trust made all the difference to me.”
— Project Head Stephan Elles
