Start:

2017

Goal:

raising of the profiles of the “ST-ART” art fair and the “Foire Européenne” consumer fair in neighboring Germany; increase in German visitors

Duties:

• Consultation, PR planning
• Compilation of tailored media contact lists for Germany
• Drafting and distribution of German press releases
• Follow-up calls with relevant media and journalists, arrangement of interviews and shooting dates
• Invitation of German journalists to fair preview and accompaniment on site
• Flyer and bill campaign in neighboring Germany

Result and Added Value for Client:

Extensive media reporting on ST-ART and Foire Européenne, gradual increase in visitors from Germany